Sitemap
Every page and article on Adam Gerber in one place, organized by topic.
Pages
- About Adam Gerber : Adam Gerber, VP of Paid Media at Horizon Media, on platform mechanics, CTV, AI in marketing, and where advertising is headed next.
- Contact : Get in touch with Adam Gerber. Email him or connect on LinkedIn.
- What I'm Doing Now : A snapshot of what Adam L. Gerber is focused on now: paid media at Horizon Media, plus current thinking on Reddit and CTV advertising.
Best Posts
A curated start-here set of Adam's best writing on marketing, AI, and the platforms shaping both.
- Why Don't Brands Spend More Money on YouTube? : YouTube has more users than Meta yet far lower ad revenue per user. Adam L. Gerber argues the real ceiling is where YouTube sits on the org chart.
- I Tested AI in Google Sheets and Got a 70% Failure Rate : Adam L. Gerber tested Gemini's =AI() function in Google Sheets to fetch daily temperatures and hit a 70% failure rate. On the gap between chat and tools.
- Why Reddit Will Dominate as the Anti-AI Economy's Crown Jewel : Adam L. Gerber argues Reddit will become the most important US social platform as the crown of the anti-AI economy, built on authentic human content.
- Meta Should Buy Roku : Adam L. Gerber makes the case that Meta should buy Roku: TV screens deliver outsized video views at low CPMs, and Meta has no way to reach them today.
- Pinterest's AI Problem : Adam L. Gerber on why Pinterest is uniquely vulnerable to AI slop: its static-content focus is cheap to fake and hard to repurpose from other platforms.
- TikTok's Ad Revenue Awakening : Adam L. Gerber on why TikTok ad revenue stays suppressed, even with an engaged audience, and why a shift in ad dollars could be the fastest ever.
Advertising
I write about where ad dollars actually go and why the obvious spend does not follow the obvious audience. My posts cover TikTok's suppressed revenue story, YouTube's org-chart ceiling, Meta's CTV case for buying Roku, and the ingenic shift in how platforms are finishing your creative on your behalf. Platform economics from someone who buys the media.
- Why Don't Brands Spend More Money on YouTube? : YouTube has more users than Meta yet far lower ad revenue per user. Adam L. Gerber argues the real ceiling is where YouTube sits on the org chart.
- Meta Should Buy Roku : Adam L. Gerber makes the case that Meta should buy Roku: TV screens deliver outsized video views at low CPMs, and Meta has no way to reach them today.
- Pinterest's AI Problem : Adam L. Gerber on why Pinterest is uniquely vulnerable to AI slop: its static-content focus is cheap to fake and hard to repurpose from other platforms.
- TikTok's Ad Revenue Awakening : Adam L. Gerber on why TikTok ad revenue stays suppressed, even with an engaged audience, and why a shift in ad dollars could be the fastest ever.
AI
My take on AI: what it can actually do, what it can't, and where the hype outruns the results. Less doom and gloom, more hands-on testing. In "I Tested AI in Google Sheets and Got a 70% Failure Rate" I put Gemini to work on a simple task and report what really happened.
- The Human Factor Meta Will Miss : Adam Gerber on the human factor Meta will miss as it cuts sales reps: client partners who understood your business, your goals, and how you operated.
- Three Reasons to Stay Optimistic About AI : Adam L. Gerber gives three reasons for optimism about AI: aligned incentives toward a thriving SMB economy, the slop backlash, and self-commodifying power.
- I Tested AI in Google Sheets and Got a 70% Failure Rate : Adam L. Gerber tested Gemini's =AI() function in Google Sheets to fetch daily temperatures and hit a 70% failure rate. On the gap between chat and tools.
General
Posts that don't fit into advertising but still matter to me. Life outside of media buying, personal interests, and whatever else I want to write about. "Live Shows Worth Every Penny: My 2025 Theater Highlights" covers my favorite unnecessary personal expense of 2025: seeing live shows. I break down the best ones and why live performance is worth every dollar.
- Why ChatGPT Needs Reddit More Than Reddit Needs ChatGPT : Adam L. Gerber on why the power runs the other way: with bigger US usage and authentic human content, Reddit needs ChatGPT less than ChatGPT needs it.
- Ingenic: The New Word Every Marketer Needs to Know : Adam Gerber on 'ingenic,' content created in the same medium it's consumed in, and how platform-native ads on Google, Meta, and TikTok reflect it.
- Why Reddit Will Dominate as the Anti-AI Economy's Crown Jewel : Adam L. Gerber argues Reddit will become the most important US social platform as the crown of the anti-AI economy, built on authentic human content.
- Live Shows Worth Every Penny: My 2025 Theater Highlights : Adam L. Gerber shares his top five live show moments of 2025, from Oh, Mary to Operation Mincemeat, and why great theater isn't confined to NYC.