Advertising

I write about advertising platforms, ad revenue, and the moves big tech companies should be making. If it involves media buying or platform strategy, it's probably here.

"Meta Should Buy Roku" sounds bold, but the data makes the case. I lay out why this acquisition makes strategic sense for both companies.

2025-Mar 💰Meta Should Buy Roku
2025-Feb 📌Pinterest’s AI Problem
2025-Jan 📈TikTok’s Ad Revenue Awakening

"Pinterest's AI Problem" gets at something users are already feeling: every pin now invites suspicion. AI-generated content is changing how people trust the platform.

"TikTok's Ad Revenue Awakening" makes the case that TikTok's advertising revenue is highly suppressed and what that means for advertisers paying attention.

More ad industry takes coming.